Recall the last time you landed a good sale, discount, or markdown.  Most likely, it made your purchase just a little more exciting and gave it a greater sense of value.  We rarely expect to land a sale or discount when it comes to education, however,
certification actually offers one of the best values today when it comes to investing in yourself.  It is a purchase with a small price that offers a big value.  Let me explain with a few examples.


Certify once and benefit forever. 

In as little as 12-15 months, you can enhance your knowledge and pass a certification exam to obtain an industry credential that will be yours for a lifetime.  The credential will validate your qualification to work in a specific industry or career field (management, accounting, human resources, etc.) and distinguish you from other professionals in the job market.  It will position you for career advancement and selection in a competitive workplace, all for a small investment of your time.

Certify and take it with you. 

Unlike a job title, certification goes with you wherever you go—from one job to another.  You own it and can use it to establish credibility in any job or professional setting.  The professional credential that confirms your certification is publicly recognized by colleagues, customers, vendors, associates and others within your industry.  This recognition adds value over a degree or certificate which is not openly displayed and promoted in the workplace.

Certification is industry specific

Certification applies directly to an industry or a career field so it qualifies you for a specific type of job, such as management or engineering.   Whereas a degree is completed on a specific date with no further requirements, certification requires continuous learning to sustain a high level of knowledge and skills.  A few hours invested annually in continuing education preserves the value of certification over other forms of education.

Small Price, Big Value. 

Priced at only a fraction of the cost of a degree or a conference program, certification is one of today’s greatest values.  Most certification exams run from $500 – $1,000 with an additional cost for study materials and/or classroom training.  For this low price, you will obtain a sustainable professional credential that can be completed in less than 15 months and that does not go out of date (provided you recertify regularly at a nominal cost).  The biggest value is the professional recognition and industry credibility you will receive that will facilitate career advancement for a lifetime.   

What are you waiting for . . . a sale, a discount, or a markdown?  There is no greater value than certification and it is ready and waiting for you today.